Gross, Growing brands through sponsorship.
Gross, Growing brands through sponsorship.
Gross, Philip: Growing brands through sponsorship. An empirical investigation of brand image transfer in a sponsorship alliance. Wiesbaden, Springer Gabler, 2015. 21 cm. XXVIII, 349 p., Ill. Softcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Current issue 2015. Used. Good condition (Original price: 69,99) Strategie, Marketing und Informationsmanagement.
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